Image courtesy of iStockphoto.com

Image courtesy of iStockphoto.com

Have you ever worked with people who just didn’t give a damn about their personal brand and how they’re perceived at work? I mean they really think it’s OK to do things like hangout on Facebook all day, surf the Internet, or work on their personal pet projects. I once worked with a guy who did things just like this.

He would show up late to work, take naps in conference rooms, surf the Internet all day, making a ton of Facebook posts during work hours, and even work on personal research projects, sometimes all day. He argued that he wasn’t given enough work or responsibility to keep him busy throughout he day. He refused to reflect a positive personal brand and just did his own thing. When he was eventually fired, he actually had the nerve to feel as though he’s been wronged. Do you hear that big CLANG sound? Yeah, that’s the sound of his brass cojones smashing together.

Branding isn’t just a term that applies to marketing, it applies to employees just as much as it applies to a company. In fact, one could argue that by maintaining high standards in our personal brand, we can help increase the overall brand reputation of the company. Just ask Jeff Bezos and Tony Hsieh, the CEOs of Amazon and Zappos respectively. Both of their brands were built on excellent customer service.

OK, so here are four things you can do to reflect a positive, personal brand at work:

  1. Take responsibility for your actions, and above all else hold yourself accountable for your day-to-day performance. You never know when someone is using you as the measuring stick for their behavior, work ethic, or performance.
  2. Be authentic. As workplaces evolve from communication silos into more transparent enterprises, it’s essential that you communicate the real you in a way that makes your brand shine. People will know when you’re being fake.
  3. Be careful who you associate yourself with. In many companies there are naysayers and “lifers” who’ve just given up and settled in their positions. They’re usually the pessimists who rarely have anything positive to say. Do you really want to be associated with that person? Or how about the people who constantly goof off and rush to complete tasks at the least minute? Associate yourself with positive influences and even become one yourself. As companies evolve from being silos, negative influencers will eventually be weeded out.
  4. Be in Intrapreneur, someone who constantly seeks new opportunities to help your team or the company as a whole. Write proposals for new processes, software that will help your job, or even new business. Just make sure that the things you propose will help the company save money or improve efficiency.

We reflect our personal brands from the moment we search for a job. Our resumes and LinkedIn profiles are visual representations of our personal brand, as are recommendations and personnel evaluations. Good or poor performance can not only affect our brand at the company we currently with, but when we apply for other jobs, or even freelance gigs. I mean who recommends a poor brand, especially if it’s something they’ve tried and it left a bad taste in their mouth? So, take the time to invest in your personal brand; be the example of what your fellow employees want to aspire to, and the type of employee companies want to have lead their brand.